Skittles, Social Media and Rainbow-Colored Gas

2 03 2009

Tuesday Morning Update: I’ve been trying to understand why I reacted so strongly to the new Skittles site. Upon consideration I think I’ve gotten down to the root of it.

Old-Fashioned Brand Narcissism: TV Advertising Style:
We are the center of the universe. Everyone cares what we say.

Modern Brand Narcissism:  Digital Social Media Style:
We are the center of the universe. Everyone cares what people say about us.

To borrow a lyric from the Talking Heads, “same as it ever was, same as it ever was…

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Skittles is the social media darling of the moment, thanks to its Modernista-inspired website.

In the spirit of giving up control to consumers, I won’t comment. Instead, here’s what one consumer had to say.

rainbow_gas

P.S. If you were hoping for a more, um, “descriptive” dissection of what Skittles is doing, try here.

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