Tuesday Morning Update: I’ve been trying to understand why I reacted so strongly to the new Skittles site. Upon consideration I think I’ve gotten down to the root of it.
Old-Fashioned Brand Narcissism: TV Advertising Style:
We are the center of the universe. Everyone cares what we say.
Modern Brand Narcissism: Digital Social Media Style:
We are the center of the universe. Everyone cares what people say about us.
To borrow a lyric from the Talking Heads, “same as it ever was, same as it ever was…
In the spirit of giving up control to consumers, I won’t comment. Instead, here’s what one consumer had to say.
P.S. If you were hoping for a more, um, “descriptive” dissection of what Skittles is doing, try here.