Can Social Media Scale For CPG After All?

9 01 2009

Ripple6 has a very good 11-part series of blog posts about social media and communities including video with Susan Ross of P&G.

It’s clear that both Susan and P&G have a strong understanding of this subject. I’m impressed.

modomatic1I’m intrigued by the Ripple 6 notion of “cloud communities”. Think of it as an RSS feed (aka syndicated content) to multiple communities all at the same time. What’s neat is that you can also select which communities get a piece of information — if a marketer exercises intelligent restraint, this enables them to participate in each community effectively.

It’s the most promising approach I’ve seen yet for getting social media efforts for CPG companies to scale effectively.

The series starts here. The page with P&G’s approach to Social Media starts here.

I’d love to hear comments from anybody who has worked with Ripple6. Anybody?

Photo Credit: Modomatic. Thanks to Creative Commons!

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