It’s easy to get overwhelmed by the day-to-day of our jobs.
But if we don’t stay smart about what’s happening in CPG, we’re not actually doing our jobs. Fortunately, there are a few billion resources out there to make it easier for us to make ourselves smarter.
Below is a completely spurious side-by-side brain scan of a marketer at a major CPG company.
The scan on the left was taken immediately before consulting these resources. The scan on the right? Immediately after.
OK, it’s time to feed your head. Dig in.
CONSUMER PACKAGED GOODS: INTERACTIVE AND SOCIAL MEDIA
CONSUMER PACKAGED GOODS: ADVERTISING
CONSUMER PACKAGED GOODS: NEWS
CONSUMER PACKAGED GOODS: RETAIL
CONSUMER PACKAGED GOODS: JOBS
FORRESTER: ALL THEIR FREE RESEARCH ON ONE PAGE
Are there great resources I’ve missed? Please let me know and I’ll update this page.