The CPG Digital Marketer’s Resource Page

26 11 2008

It’s easy to get overwhelmed by the day-to-day of our jobs.

But if we don’t stay smart about what’s happening in CPG, we’re not actually doing our jobs. Fortunately, there are a few billion resources out there to make it easier for us to make ourselves smarter.

Below is a completely spurious side-by-side brain scan of a marketer at a major CPG company.

The scan on the left was taken immediately before consulting these resources. The scan on the right? Immediately after.

brains

OK, it’s time to feed your head. Dig in.

CONSUMER PACKAGED GOODS: INTERACTIVE AND SOCIAL MEDIA

CONSUMER PACKAGED GOODS: ADVERTISING

CONSUMER PACKAGED GOODS: NEWS

CONSUMER PACKAGED GOODS: RETAIL

CONSUMER PACKAGED GOODS: JOBS

FORRESTER: ALL THEIR FREE RESEARCH ON ONE PAGE

Are there great resources I’ve missed? Please let me know and I’ll update this page.