Social Media Link Roundup: Unilever, Kraft, P&G and Obama

26 01 2009

Monday links to explore:
Babs Rangaiah of Unilever: Video From Monaco Media Forum Video

Marketers Should Be In Charge Of Social Media
Today’s Ad Age asks “Who in corporate America owns the consumer relationship, the customer experience, word-of-mouth or social media? The answer appears to be nobody.”

A BlogHer Mommy Blogger’s Visit to P&G

2009 Web Predictions
Lots here about Twitter, Facebook, Google, Yahoo

Brand Obama, Social Media and Lessons Learned
Good article from Jason Heller

If Dilbert Worked In Advertising
Funny because it’s true.

Kraft Apple iPhone App: iFood, the Video
Useful 3 minute video overview of the Kraft app here. By the way, Kraft iFood also works on the iPod Touch.

Kraft Apple iPhone App: iFood (Screenshots)
And good screen shots here.





Obama And Social Media

17 07 2008

Some of us love Obama. Some of us like McCain. A few of us are probably still wishing the West Wing’s Jed Bartlett was available for a real-life term or two.

Regardless of your politics, there’s a lot we can all learn from how the Obama campaign has used social media.

Thinking about a cause-related marketing campaign? Then this article from the Atlantic Monthly is a must-read for how to use online to get people engaged and moved to action.

Today one of my favorite new bloggers, Liz Gannes at NewTeeVee, has a great post with more details of how the Obama campaign is using social media.