Unilever: Evolution

30 06 2008

According to Simon Rothon, senior VP-global marketing services, in North America Unilever is “closing in on 15% of our total [marketing] investment going through digital media.”

Unilever has shown tremendous leadership in digital from the earliest days of the Internet, and continues forging ahead today. Today’s Ad Age has a good interview with Unilever CMO Simon Clift. Fun read.