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Categories : Fun, Getting Smarter, Marketing
UPDATE 8/8/08: Good article here from Clayton Christiansen: How To Change The Way Kids Learn.
I graduated high school at 17 with limited skills and prospects. I never made it to college. The only thing I was good at was having ideas. That’s still how I earn my living today. I create ideas for advertising, interactive, and for business.
I never liked formal schooling, but today I study harder than ever. The Web is an incredible teacher. The TED Conference has put a treasure trove of video presentations online. Click here to watch creativity expert Sir Ken Robinson on “Do Schools Kill Creativity?”. It’s brilliant: funny, fascinating and touching. I highly recommend it.
P.S. Do schools kill creativity? What should change about schools? What do you think?
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Tags: Accountability, Creativity, Metrics
Categories : Getting Smarter, Marketing
A new survey of 128 senior-level marketers by the Association of National Advertisers and Marketing Management Analytics finds that roughly 1/3 or the respondents say they have no written goals of any kind to guide marketing strategy.
What’s more, marketing still has no common metric for judging ROI or quantifying marketing’s contribution to the bottom line.
All of this initially sounds horrifying. But on reflection, here’s what I’m dying to know.
Who gets better business results: “banker marketers”, who operate with strict processes and rigorous metrics, or “entrepreneurial marketers”, who fly by the seat of their pants and react?
What’s your opinion? Who would you rather have on your team?
P.S. No matter which side you’re on, you’ll probably find the below presentation interesting.