Tom Cunniff is a hybrid traditional/interactive creative executive whose career has given him an unusual 360-degree perspective. He began his career as a copywriter at traditional agencies, founded an interactive agency in 1994 and now works on the marketing side creating and integrating traditional and interactive.
He was also a freelance writer for 10 years for the J. Peterman catalog in its heyday — even before the character appeared on “Seinfeld”. Tom did not write the “Urban Sombrero”, but did write many others.
Tom’s opinions on iCPG: Consumer Packaged Goods, Outside the Box are strictly his own.
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