Something idiotic is happening at Colgate headquarters.
They’re approving videos for YouTube that are every bit as moronic and weird as “Keyboard Cat“, yet do a brilliant job of highlighting the features of their new product, Colgate Wisp. This is the best viral video I’ve seen since the Verizon Viral Video.
THIS is how to do viral. It sells hard because it’s not needy. Colgate is not begging you to love the Wisp. They’re not promising the sun, the moon and the stars. They’re not pretending to be high technology or rocket science. Colgate isn’t even pretending to do serious advertising.
They’re just saying “here it is, and here’s what it does” in an idiotic way. Which happens to be very, very smart.