Getting Past Social Media “Listening” to “Understanding”: Crimson Hexagon

28 04 2009

There’s a lot of talk in social media about “listening”.

But, what’s a marketer supposed to make of 1,001 random comments?

What I like about what Crimson Hexagon is doing is that they’re getting past listening to understanding. Once you know what the conversation adds up to, you can start to figure out what to do (or stop doing). This demo is pretty impressive. This has the potential to be big for a lot of brands, and especially for politics and crisis management. crimsonhexagon

I can’t embed the Vimeo video here for reasons that are technical and boring, but click here for their blog post and the video.

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One response

30 04 2009
Mike Troiano

Right on target, Tom. Thanks.

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