One of these days, your boss will wander into your office and say “I assume you’re keeping track of which brands in our category are using Twitter”.
It wouldn’t be a bad idea to be prepared.
This may help.
It’s sortable by brand and by category.
And they even give you the brand’s Twitter “handle” in case you want to follow them.
Smart idea for Electric Artists to do this.
There aren’t many CPG brands on Twitter yet, but I see that method is out there.
I wonder how they’re managing this internally.
Did they hire a “community manager”, or are they just giving Twitter duties to an employee in their consumer affairs department?