This Is A Stop Sign

9 03 2009


The more market research you read about the future of media, the more confused you’ll get.

According to a recent report from Netpop Research,  “Media Shifts to Social,” the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%.

According to a recent report from Nielsen research, the average American television viewer is watching more than 151 hours of television per month — an “all-time” high — up from more than 145 hours during the same period the previous year, Nielsen said.

When all the signs point in different directions, in my opinion it’s time to stop and ask ourselves three questions:

Where do our customers want to go?

Where do we want to go?

What’s the best way for us to get there together?

Everything else is just press releases.