It’s not unusual for people to complain about the depressing state of brand advertising online.
What IS unusual is when somebody actually has an idea about how to improve matters.
What’s HUGELY unusual is when somebody has a lot of ideas and they’re all really, really good.
Troy Young, CMO at VideoEgg, has a bunch of really good ideas you need to know about. Read his post here and make sure you download the PDF. (Sorry, can’t direct link to the PDF.)
Way to go, Troy!