A lot of people now, especially in marketing, are worried about hard times.
Hard times aren’t all bad.
They encourage us to be resourceful and to improve our focus.
They teach us to appreciate the things that go right, and to learn really useful lessons from the things that go wrong.
They teach us to be grateful for having a good job that challenges us, a family who loves us, and all the other things we tend to take for granted when times are easy.
Just as important, hard times weed out the charlatans — on both the agency and client side — who hurt the long-term growth of interactive marketing.
Hard times are about focusing on what works, and learning how to do our jobs even better.
Einstein said “In the middle of difficulty lies opportunity.”
You don’t have to be a genius to find opportunity in 2009.
You just have to look around for it.