Star Trek is a brand. Star Wars is a brand, too. (Jar Jar Binks was their “New Coke”. If the brand survived that, it can survive pretty much anything).
Like CPG brands, they compete not just in the market, but for a place in consumers’ minds and hearts. Which one wins? Check out this completely illegal digital mashup video.
I think both brands triumph here. What do you think?
i C P G 
Nice