Interactive TV: How Tweet It Is

8 10 2008

I’ve been interested in interactive TV approximately forever. (If you remember QUBE, you know exactly how long forever has been).

My company, Combe, is running our first ever interactive TV campaign for a genuinely great new product for guys called Touch of Gray. We’ve been working with Brightline, who have been a terrific partner for us in every respect: highly recommended.

I can’t offer details about results because they’re confidential, but suffice it to say that I’m very happy with our results. It’s entirely anecdotal, but it was also cool to get this message on Twitter from my friend Brad Waller. Fun to see that this stuff actually works.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: