VP Debate Transcript (Or, How To Save Newspapers From Extinction)

4 10 2008

In an age when people are debating the debate on Twitter in real-time (see my previous post), the next morning’s paper is yesterday’s news.

Unless you’re the digital group at The New York Times.

The New York Times today features an interactive video and transcript of last night’s vice-presidential debate that is EVERYTHING a modern digital newspaper should be: smarter, faster, more dynamic and more thoroughly fact-checked than any other medium.

This is absolute genius, and a triumph for The New York Times. I can’t believe more people aren’t talking about it.

You need to go look at this immediately, if you publish anything online (including advertising).

Or if you’re a marketer who wonders how good digital media can really be.

Or if you haven’t seen anything brilliant in a very long while and have been secretly despairing that maybe, just maybe, you have already seen everything that can possibly excite you.

It’s that good.

Here’s the link: New York Times Interactive VP Debate Transcript

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