Will The Crashes of Lehman Brothers and AIG Take Your Brand With Them?

17 09 2008

The already-skittish economy is making a lot of brands sea-sick. And, the relentlessly bad news out of Wall Street is making the seas even stormier.

Today’s Wall Street Journal reports store brands accounted for a record 26% of its grocery revenue in the quarter.

“In this economy, customers are much more willing to try a private-label item,” says Kroger CEO David Dillon.

In another sign of how the weak economy is changing shoppers’ behavior, Kroger has experienced “noticeable improvement” in sales at its discount-oriented stores, such as Food 4 Less, in the past three to six months.”

Need to fight off Private-Label pirates? Here are a few ideas.

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