Today’s Wall Street Journal reports store brands accounted for a record 26% of its grocery revenue in the quarter.
“In this economy, customers are much more willing to try a private-label item,” says Kroger CEO David Dillon.
In another sign of how the weak economy is changing shoppers’ behavior, Kroger has experienced “noticeable improvement” in sales at its discount-oriented stores, such as Food 4 Less, in the past three to six months.”
Need to fight off Private-Label pirates? Here are a few ideas.