Ad Age Mobile Roundtable

9 09 2008

An unusually useful article on mobile in today’s Ad Age: less “pie-in-the-handset” and much more “here’s what’s actually being done and how it’s working”.

Excellent, commonsense advice from Ogilvy’s Maria Mandel:

“A consumer is looking for one of three things. (…) information (…) entertainment (or) community (…) building interaction between people using their mobile devices?

Full article is here.

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