CPG and Channel Migration

25 08 2008

Why are your sales at Wal-Mart down, but up at other places? Is it your advertising?

Is it your social media programs? Is it your new packaging?

As usual, the answer is simpler than all that. It’s consumers watching their gas tanks.

We’re all looking for customers, now more than ever.

This PDF from IRI tells us where they’ve gone.

Get the PDF here.
(Registration required)

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