Peter Kim is my new hero, and somebody you should definitely read.
He’s written two consecutive important blog posts that I wish I had written:
There’s a lot of breathless hype out there about social media marketing right now.
What’s needed is a counterbalance: a few smart people asking simple, sober, pointed, jugular questions.
Peter Kim is one of those smart people. His blog rocks. I strongly suggest that you read what he has to say.