CPG Marketing In A Recession

20 08 2008

Just got back from a few days off visiting friends in Portland, Oregon and am struggling to catch up. I don’t have a second to spare today, and probably neither do you.

In spite of this, I suggest you drop everything and invest 3 minutes you don’t have with this Ad Age video.

It’s Kraft Foods CMO Mary Beth West talking about marketing in a recession. And here’s why it’s worth your time:

  • No buzzwords, BS or self-promotion
  • Real-world examples
  • Practical, actionable advice

Very refreshing to hear a grown-up talk sense. I loved this, and I think you will too.

Watch it here.




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