Just got back from a few days off visiting friends in Portland, Oregon and am struggling to catch up. I don’t have a second to spare today, and probably neither do you.
In spite of this, I suggest you drop everything and invest 3 minutes you don’t have with this Ad Age video.
It’s Kraft Foods CMO Mary Beth West talking about marketing in a recession. And here’s why it’s worth your time:
- No buzzwords, BS or self-promotion
- Real-world examples
- Practical, actionable advice
Very refreshing to hear a grown-up talk sense. I loved this, and I think you will too.