Good post here from Alan Wolk about how FPGs (Familar Packaged Goods) brands have a bit more freedom than information-driven brands to build emotional connections through social media.
Two good rules for social media:
- Know who you are
- Know what you can bring to the conversation
This also speaks to the idea of TV as a “Socialization Medium“. It’s far easier to leverage ideas when they’re already shared in the public space.