Today’s learning: one of the hundreds of people I follow mentioned that P&G has a social media lab. It turns out that Deborah Schultz has been working there for 8 months. To find out more about what she’s been up to, go check out her blog.
I’m impressed with P&G. Their dedication to understanding consumers and media is pretty damned inspiring.
We should all do our homework this thoroughly.
Have a great weekend, everybody.