P&G’s Social Media Lab

25 07 2008

Twitter is an unforgivable waste of time. At least, it would be if I didn’t learn about a dozen interesting things there every day. 

Today’s learning: one of the hundreds of people I follow mentioned that P&G has a social media lab. It turns out that Deborah Schultz has been working there for 8 months. To find out more about what she’s been up to, go check out her blog

I’m impressed with P&G. Their dedication to understanding consumers and media is pretty damned inspiring.

We should all do our homework this thoroughly.

Have a great weekend, everybody.




2 responses

29 07 2008
deb schultz

Hey Tom – thanks for the shout out – we are indeed working hard to figure out the future smart ways company and customer will connect. Stay tned – lots to learn and baby steps – but the Lab has some great partners leading the way!

29 07 2008

Thanks for the comment, Deb. You’ve got a terrific range of brands to work with, partners than would love a successful P&G case study, and a corporation that’s dedicated to learning.

I’ll go out on a limb: I predict great things.

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