Resuts of a survey of U.S. internet users aged 12 and older conducted by market-research company Ipsos MediaCT in February 2008 are in. AdAge reports:
“…three in four digital video consumers said they would find it “reasonable” for advertising to appear in the free digital (…) full-length TV shows and movies, while about two out of three said the inclusion of advertising would be reasonable with free access to music videos, short news or sports clips.” But, people are less open to this for amateur-produced content.
There’s a relatively brief window of opportunity for advertisers to adopt online video. If we allow it to close, consumers may shift their expectations. Read the AdAge article here.