P&G began sponsoring radio dramas, which became known as “soap operas”.
Could the soap box — the writings of “mommy bloggers” become just as important?
A few days ago, NBCU invested $5 million in BlogHer. And you really know something’s up when no less than 50 brands offer swag at the BlogHer pre-party at Guy Kawasaki‘s house. There’s a great post today from the always interesting Jeremiah Owyang about the economics of Mommy Bloggers and future ad opportunities. Happy reading, and enjoy the weekend.
UPDATE: Good CNET article here about how events like Blogher are becoming more “Main Street” and less “Sand Hill Road”
Photo Credit: Cambodia4KidsOrg’s Photostream