Your Brain Needs A Nap

16 07 2008

You know that nasty marketing problem you’re wrestling with? Yes, THAT one.

You can’t solve it by working longer, or thinking harder.

What you need is a pillow. And the sweet, crazy, productive dreams that arise when you stop struggling to make logical sense out of a world that defies logic.

More than that, you need a good excuse for why you’re sleeping on the job.  I’m happy to oblige. Scientists (the wonderfully lazy kind) have found evidence that “sleeping on the problem”  seems to stimulate new brain connections that promote learning by turning a weak memory into a stronger one.

You need to dream more, if you want to dream bigger. But, you already knew that.  Read more here.

Photo Credit: Katmere

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