Common Sense and Social Media

1 07 2008

Now THERE are two phrases that are all-too rarely seen together.

Jason Heller has written a piece today that’s Important reading for any consumer packaged goods companies who are considering using social media. It won’t tell you exactly what to do, but it does offer a perspective that will help you evaluate your options intelligently and soberly. Start reading here. (Registration required).

Well done, Jason.

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One response

16 07 2008
Jason Heller

Hey thanks for the plug. That piece definitely got a lot of people thinking. Glad you enjoyed it and keep up the good work over here! 🙂

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