Meet Your New Supermarket Cashier

30 06 2008

Sexy stuff indeed.

A German supermarket is encouraging customers to scan their shopping using mobile phones, and check out without the help of a cashier. If this were to become widespread, there would be a ton of possibilities for CPG marketers — recipes, coupons, point-of-purchase marketing, etc etc. It might even have supply-chain implications: imagine consumers being able to let you know when they run into out-of-stocks.

Click here to see the video from the BBC.

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2 responses

30 06 2008
manda

imagine if they loose their mobile, oh god I lost all my money!

30 06 2008
tjcnyc

Thanks for the comment, Manda. I think there are probably enough security safeguards in place so that losing your money will be the major issue. But it does bring up a privacy issue: if you lose your mobile, will someone be able to know everything that you’ve been buying?

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