Meet Your New Supermarket Cashier

30 06 2008

Sexy stuff indeed.

A German supermarket is encouraging customers to scan their shopping using mobile phones, and check out without the help of a cashier. If this were to become widespread, there would be a ton of possibilities for CPG marketers — recipes, coupons, point-of-purchase marketing, etc etc. It might even have supply-chain implications: imagine consumers being able to let you know when they run into out-of-stocks.

Click here to see the video from the BBC.

Unilever: Evolution

30 06 2008

According to Simon Rothon, senior VP-global marketing services, in North America Unilever is “closing in on 15% of our total [marketing] investment going through digital media.”

Unilever has shown tremendous leadership in digital from the earliest days of the Internet, and continues forging ahead today. Today’s Ad Age has a good interview with Unilever CMO Simon Clift. Fun read.

Average Age of a Network TV Viewer: 50

30 06 2008

I wanted to come up with a more provoAverage age of a network TV viewer is 50cative headline for this post. I can’t.

The average age of a network TV viewer is now 50 years old.  When these viewers were 20, K-Fed, Kobe Bryant and Katherine Heigl were newborns. Google founders Sergey Brin and Larry Page were 5 years old.

According to Magna Global Worldwide,

“Not long ago, CBS was by far the oldest network, with a median age above 50. But ABC and NBC have gradually gotten older and are approaching 50 themselves.”

For live viewing, the report put CBS at 54, ABC at 50, NBC at 49, Fox at 44 and The CW at 34, although it noted that the latter network “is struggling to manage even a 3 household share with its new programming.”

Yikes. For more scary numbers, with breakouts by ages, click here.

I’m convinced video will ultimately remain the best way to build brands and sell product. But I think what we’re seeing now is a sort of ugly middle stage, where TV is losing relevance and the new forms of video and video advertising are not yet ready to take over. 

Still. if anyone tells you things aren’t changing and there’s no need to adjust how you do business right now — drop this bit of knowledge on them.