26 06 2008

Our company is global, so my job is global — on any given day I can be writing a commercial for the UK, adapting a U.S. website for Spain, or planning a paid search campaign for Brazil.

This week, the managers of all our Latin American offices were at our company HQ for meetings. It’s always fun, but this time the director of our Mexico office brought me something special: a stack of manouche CDs he picked up while in France. Fantastic. Here’s a look at a live manouche performance.

What does this have to do with consumer packaged goods, or new media? I could probably find an obscure way to link these. But the truth is, I just wanted to share something fun.


TV 2.0: The Empire Strikes Back

26 06 2008

UPDATE: Solutions Research Group Predicts People Will Spend As Much Time With Video As They Do Sleeping

The :30 commercial may or may not have an entirely secure future. But I have no doubt about the future of video, or advertising opportunities. In fact, they will be almost literally everywhere.

Forrester Research lays out a future landscape dominated by video in a new report, “How Video Will Take Over The World.”

Analyst James L. McQuivey, Ph.D, envisages consumers being confronted with “a dozen video platforms per day.”

He asks us to imagine:

  1. waking up to a video alarm clock;
  2. checking satellite weather videos on your mobile phone;
  3. watching traffic videos on your GPS unit while driving in to work;
  4. watching an ad for a Ford Edge on Gas TV while fueling up at a gas station;
  5. streaming MSNBC stock reports from your desktop at work;
  6. seeing a short address from your CEO in a meeting-room photo frame;
  7. watching a promo for American Gladiators in the back of a video-enabled taxi on the way to the airport;
  8. hearing Glenn Beck’s take on the elections while waiting at the airport gate;
  9. watching a clip from your daughter’s middle-school debut in Guys and Dolls that your spouse emailed as you board the plane;
  10. indulging in American Idol on the satellite TV on your JetBlue flight;
  11. checking in at your hotel through a video kiosk; and finally
  12. catching Iron Man in HD on the hotel room’s flat-screen TV.”

The future is not about TV vs digital. It’s about harnessing them so they work together.