Facebook “Friends With Benefits”

24 06 2008

It’s not exactly what it sounds like. But it’s a sexy idea.

About 200 million virtual gifts are given on Facebook. Why not make ’em worth something — say, 10% to 20% discounts on products they like? Brand Networks has introduced “Gifts with Benefits”: a platform that lets Facebook users send coupon codes and sample offers to their friends.

Fun idea for G2 Gatorade, Oreos, maybe your brand, too. Beta launches next month.

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