About Tom Cunniff

Tom CunniffTom Cunniff is a hybrid traditional/interactive creative executive whose career has given him an unusual 360-degree perspective. He’s worked at big ad agencies, owned a small interactive agency, and now works on the client side.

He was also a freelance writer for 10 years for the J. Peterman catalog in its heyday — even before the character appeared on “Seinfeld”. Tom did not write the “Urban Sombrero”, but did write many others.

Today he is VP Director of Interactive Communications and Associate Creative Director at Combe Incorporated. Tom’s opinions on iCPG: Consumer Packaged Goods, Outside the Box are his own.

5 responses

18 08 2008
Marla Nitke

Tom the social map you have up is fantastic! Quick question: are you the one who combined all 7 or did someone else.
Thansk for clarifying and I look forward to connecting with you at more IAB events.
Regards,
Marla

18 08 2008
tjcnyc

Hello Marla,

Thanks for the kind words. I’m the one who combined all 7 into one. And definitely look forward to connecting with you at more IAB events. The IAB events have gotten better and better every time.

Cheers,
Tom

2 04 2009
Consultant versus client..people always ask me… - Julie Roehm : New media consultant, Jeep, Chrysler Group Marketing, automotive, retail, financial services, telecommunications, start-ups, private equity and VC's, media companies, acxiom, Backlash M

[...] are many other elements to this but I was having an email conversation with Tom Cunniff and he gave a few really smart bullet points about how to decide if consulting is right for [...]

16 07 2009
Brett A Sherman

Hi Tom- Great info- very well done
Cheers
Brett
bsherman@bgtpartners.com

28 07 2009
Mike Mazzola

Tom – great work. Your posts always cut through the nonsense and I love incorporating your wisdom in my cocktail chatter – sometimes with attribution.

MM

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