I like Ben and Jerry’s new Facebook app, a lot. It’s smart and fun.
And, it offers some good lessons about how to get a Facebook app right.
1) Don’t Think Too Much
A smart Facebook app does something different, fun and social. But, it also has to be really easy for the user to understand and use.
Ben and Jerry’s FlipMyText app lets you create upside down messages, effortlessly. Different, fun, social, easy.
The app is silly and weird for the sake of being weird.
This app is pitch-perfect for a brand with a rich history of celebrating weirdness with flavors like Cherry Garcia, Imagine Whirled Peace, and Karamel Sutra.
Ben and Jerry’s has always had a distinctive voice. It’s great to see them have an app that speaks their language.
3) Promote Something Actionable
Flip My Text isn’t a Facebook app for the sake of having a Facebook app. It promotes Ben and Jerry’s Flipped Out Sundaes, which are designed to be tipped upside down before you can eat them.
Weird but true: the app is easier to use than the Sundaes. There’s at least one website with a tutorial about how to eat one.
4) Leverage Something That Already Works
5) Be Worth Talking About
- How did you do that?
- Can I do it too?
If you’re thinking about creating a Facebook app, think about taking a scoop from Ben and Jerry’s:
- Don’t Think Too Much
- Be True To The Brand
- Promote Something Actionable
- Leverage Something That Already Works
- Be Worth Talking About