Here’s a blog post I wish I had written. But, Google CPG Blog beat me to it.
They’ve distilled the 360i Social Media Playbook down to the four questions CPG marketers need to ask.
Plus, they’ve included screen shots and case studies. Unlike so much of what’s out there on social media that’s full of fluff and vague theory, this is a useful and actionable one-pager for busy CPG execs.
Read the four questions for successful CPG Social Media Marketing here.
[...] Four Questions for Successful CPG Social Media Marketing: Great post from the Google CPG Blog, which is a must read if you don’t subscribe to it. [...]