Which Brands Are On Twitter?

One of these days, your boss will wander into your office and say “I assume you’re keeping track of which brands in our category are using Twitter”.

It wouldn’t be a bad idea to be prepared.

This may help.

The people at Electric Artists have created a clean, nicely-organized “Tracking Twitter” site.

It’s sortable by brand and by category.

And they even give you the brand’s Twitter “handle” in case you want to follow them.

Smart idea for Electric Artists to do this.

There aren’t many CPG brands on Twitter yet, but I see that method is out there.

I wonder how they’re managing this internally.

Did they hire a “community manager”, or are they just giving Twitter duties to an employee in their consumer affairs department?

Twitter, Tweets and Truth

A friend passed this cartoon about Twitter to me today.

It’s pretty funny. But, is it true? 

In my opinion, yes.  What gets lost in they hype about Twitter is that Tweeting is basically asynchronous conversation. And that’s it.

Twitter has many of the strengths and many of the weaknesses of any other form of human conversation.  If we’re honest, most of what we say (and blog, perhaps)  is hopelessly mundane.  And more of it than we’d care to admit is wildly self-centered: it’s said more for our own ears than for anyone else’s.

We’re used to media having important things to say, because it used to be expensive to produce and therefore precious.

Now, it’s as cheap to produce as a belch at your local pub. 

Occasionally what is Tweeted will be shocking, or eloquent, or informative. Most of the time, it won’t.

C’est le guerre. Relax and have another beer