The CPG Digital Marketer’s Resource Page

It’s easy to get overwhelmed by the day-to-day of our jobs.

But if we don’t stay smart about what’s happening in CPG, we’re not actually doing our jobs. Fortunately, there are a few billion resources out there to make it easier for us to make ourselves smarter.

Below is a completely spurious side-by-side brain scan of a marketer at a major CPG company.

The scan on the left was taken immediately before consulting these resources. The scan on the right? Immediately after.

OK, it’s time to feed your head. Dig in.

CONSUMER PACKAGED GOODS: INTERACTIVE AND SOCIAL MEDIA

• SmartBrief: Interactive Advertising Bureau
• SmartBrief: Social Media
• SmartBrief: Leadership

CONSUMER PACKAGED GOODS: ADVERTISING

• Brandweek
  
• Ad Age

CONSUMER PACKAGED GOODS: NEWS

• SmartBrief: CPG
• BMP Media Daily Brief
• MorningNewsBeat

CONSUMER PACKAGED GOODS: RETAIL

• MVI Retail Insights
• CPG Matters
• RetailNet Group
  

CONSUMER PACKAGED GOODS: JOBS

• CPG Job List

FORRESTER: ALL THEIR FREE RESEARCH ON ONE PAGE

• Forrester Freebies

Are there great resources I’ve missed? Please let me know and I’ll update this page.