This looks pretty interesting. It’s from the AdWords blog:
“Today, we’re launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
Let’s take the example of entering the term apple. You’ll notice that the majority of top related and rising searches are associated with the brand Apple.”
The upside of this is that we’ll have more data than ever to help inform us.
The downside of this is that I’m already drowning in data that could be hugely useful. That is, if I ever had the time or staff to dig into it.
Some days I think what I really need is a tool that sweeps the haystacks away so I have at least some shot of finding the needle.
P.S. As a New Yorker, I like to imagine Sarah’s blog is written poolside, behind a tastefully-appointed mansion. Tennis courts to the left, 4-bedroom ‘guest cottage’ behind that, and a helicopter pad tucked discreetly away behind carefully-trimmed hedges. (Nothing screams ‘nouveau riche” louder than a visible helicopter pad).
A small army of tuxedoed bartenders, waiters and IT staff stand at the ready. What would madame like? A crisp Gin and Tonic? A colorful Cosmpolitan? A cunning tweak to WordPress? Her wish is their command.
It’s the least they can do in return for her finding all this good data.
Note: this is not a Google Earth picture of Sarah’s pool. Her satellite can jam Google’s satellite.
The photo is borrowed from Guajava’s photostream on Flickr.
Change is hard. Change is also time-consuming: right now I’m buried in meetings and focus groups and creative projects for everyplace from Mexico to Thailand and beyond. But, enough excuses. Here is a collection of interesting links until I can find time to be interesting again.
One Undeniably Adorable Singer On The Subject of Change
Let’s start with Zooey Deschanel singing “Change Is Hard”.
Change Quotations Page. My favorite? “Consistency is contrary to nature, contrary to life. The only completely consistent people are dead.” Aldous Huxley said it, and he was right.
A Whole Bunch of Change Jokes
I made the first one up myself and stole the rest (many of which have a philosophy bent) from here.
How many Social Media Consultants does it take to change a light bulb?
You don’t get to decide if the light bulb needs to be changed. Your CUSTOMERS decide.
You’re welcome. And oh yeah, here’s my invoice for a million dollars.
How many Evolutionists does it take to change a lightbulb?
Well actually, we won’t even try to change the bulb. We will simply stop using the room that has the burned out bulb, and start using only rooms with functioning bulbs. That way, over time, ….
How many Analytic Philosophers does it take to change a light bulb?
None. It’s a pseudo-problem. Light bulbs give off light (hence the name).
You’re still thinking in terms of incremental change–we don’t need a bulb with more attributes. We need paradigm shift to ubiquitous luminescence.
How many solipsists does it take to change a light bulb?
Don’t be silly, there is only one solipsist.
How many deconstructionists does it take to change a light bulb?
On the contrary, the Nile is the longest river in Africa.
How many Kantians does it take to change a light bulb?
Two:One to change the phenomenal bulb; and one to explain that we might not be changing the bulb-in-itself.
How many speech act theorists does it take to change a light bulb?
Do you really want to know or are you asking me to change it?
How many phenomenologists does it take to change a light bulb?
Only one, but by the time she gets through with it, a 100-watt bulb is reduced to a night light.
How many skeptics does it take to change a light bulb?
Actually, they won’t do it–they they aren’t sure they’re really in the dark.
How many modal logicians does it take to change a light bulb?
In which world?
How many fatalists does it take to change a light bulb?
None, why fight it?
How many Hegelians does it take to change a light bulb?
None. The bulb is just at one dialectical pole between ‘bright’ and ‘dark’–it will eventually glow again.
How many decision theorists does it take to change a light bulb?
Probably two.
How many constructivists does it take to change a light bulb?
Your question just perpetuates the myth of objectivity.
How many union of electrical workers members does it take to change a light bulb?
Twelve. You got a problem with that?
How many existentialists does it take to change a light bulb?
Two–one to bemoan the darkness until the other defines something else as light.
How many Creationists does it take to change a light bulb?
Two: one to change it, and one to point out that no transitional forms occurred.
How many Kuhnian philosophers of science does it take to change a light bulb?
You’re still thinking in terms of incremental change–we don’t need a bulb with more attributes. We need a paradigm shift to ubiquitous luminescence.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
Recent Comments