Very useful post from Geoff Northcott on how brands are using Flickr.
Some are a totally obvious fit, like Nikon. That’s not a criticism; good for Nikon for jumping on a clear opportunity. Some are less obvious, like Bon Jovi (who, coincidentally, I sat next to at lunch today at Bar Pitti in NYC). I also really like how Purina is using Flickr.
Good ideas here. Maybe one for your brand?
Photo credit: Santiago Nicolau
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