Good post from Craig Daitch on Mountain Dew’s social media lameness. These guys have been savvy marketers for so long that it’s hard to believe they were this tone-deaf.
Sorry, Mountain Dew. Today you taste like flop sweat.
Subscribe to iCPG
Tags
Accountability
Addressable TV
ARF
Axe
Bombay
Cause-Related Marketing
Change Management
Contextual Advertising
Continuum Theory of Social Media
Creativity
Digital Back Fence
Digital Coupons
Dove
Evolution
Facebook
Fail
General Mills
I Can't Believe It's Not Butter
iGRP
Innovation
Interactive TV
Interesting And Elsewhere
iPhone
ITV
Jack Myers
Kimberly-Clark
Kraft
Metrics
Mobile
Obama
Ocean Spray
Online Video
P&G
Private Label
Procter & Gamble
Reckitt-Benckiser
Social Media
The Twitter Election
TV
Twitter
Unilever
Vacation
Velveeta
View Vs Do
Web Analytics
Recent Comments