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Categories : Change Management, Fun, Marketing, Uncategorized
I love this idea that I saw today on Boing Boing.
Taiwanese inventor Peng Yu-Lun believes that trains are more energy inefficient than they have to be, hobbled ecologically by the totally unnecessary task of having to stop to pick up passengers. To counter the problem, he has invented a concept for a constantly moving train, or a “non-stop MRT system.”
I don’t understand a word of the video, but the idea is so strong that it transcends language.
What ideas would be possible for your business, if you spent more time considering the impossible?
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Tags: Accountability, Creativity, Metrics
Categories : Getting Smarter, Marketing
A new survey of 128 senior-level marketers by the Association of National Advertisers and Marketing Management Analytics finds that roughly 1/3 or the respondents say they have no written goals of any kind to guide marketing strategy.
What’s more, marketing still has no common metric for judging ROI or quantifying marketing’s contribution to the bottom line.
All of this initially sounds horrifying. But on reflection, here’s what I’m dying to know.
Who gets better business results: “banker marketers”, who operate with strict processes and rigorous metrics, or “entrepreneurial marketers”, who fly by the seat of their pants and react?
What’s your opinion? Who would you rather have on your team?
P.S. No matter which side you’re on, you’ll probably find the below presentation interesting.