UPDATE: Solutions Research Group Predicts People Will Spend As Much Time With Video As They Do Sleeping
The :30 commercial may or may not have an entirely secure future. But I have no doubt about the future of video, or advertising opportunities. In fact, they will be almost literally everywhere.
Forrester Research lays out a future landscape dominated by video in a new report, “How Video Will Take Over The World.”
Analyst James L. McQuivey, Ph.D, envisages consumers being confronted with “a dozen video platforms per day.”
He asks us to imagine:
- waking up to a video alarm clock;
- checking satellite weather videos on your mobile phone;
- watching traffic videos on your GPS unit while driving in to work;
- watching an ad for a Ford Edge on Gas TV while fueling up at a gas station;
- streaming MSNBC stock reports from your desktop at work;
- seeing a short address from your CEO in a meeting-room photo frame;
- watching a promo for American Gladiators in the back of a video-enabled taxi on the way to the airport;
- hearing Glenn Beck’s take on the elections while waiting at the airport gate;
- watching a clip from your daughter’s middle-school debut in Guys and Dolls that your spouse emailed as you board the plane;
- indulging in American Idol on the satellite TV on your JetBlue flight;
- checking in at your hotel through a video kiosk; and finally
- catching Iron Man in HD on the hotel room’s flat-screen TV.”
The future is not about TV vs digital. It’s about harnessing them so they work together.
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